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Archive for August, 2010

Survey finds global support for usage-based data pricing

Wednesday, August 25th, 2010

A new survey of hundreds of wireless industry executives from around the world found strong support for a switch from flat-rate mobile data plans to usage-based models.

The survey, conducted for the London law firm Freshfields Bruckhaus Deringer LLP by the Economist Intelligence Unit, found that 48 percent of executives surveyed predicted that carriers will focus on developing new mobile data pricing models over the next three years. Additionally, the survey showed that 55 percent of those surveyed agreed usage-based models are coming to mature markets, and 47 percent said flat-rate data plans are crimping their ability to increase revenue.

Read more at FierceWireless here >>

Report: Android OS Grew by 47% In July; iPad Requests up 327%

Wednesday, August 18th, 2010

Mobile ad network Millennial Media is releasing its monthly mobile mix report today. According to Nielsen, Millennial’s ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81% of the U.S. mobile web. In July, Android OS grew at a faster clip than in June, with requests increasing by 47 percent, compared to a 23 percent growth in the previous month. Since January, Android OS requests have grown 690 percent. Android has also surpassed RIM to became the number two OS on the Millennial network (surpassing RIM).

Apple ad requests increased 24 percent month-over-month, and are up 15 percent since January. However, iPad requests continue to show massive growth, rising 327 percent in July. RIM ad requests increased 18 percent month-over-month, rising 66 percent since January.

Read more at Tech Crunch here >>